Companies can spend hundreds to millions of pounds sterling on printed materials. The goal of this paper is to demonstrate that by analyzing and separating the postcard size artwork various purposes of any company’s published materials, companies can significantly save money and time on their printing materials by exploiting new online and printing technologies.
Offset, Digital and Office Printing
When choosing a printing strategy it’s important to know what kind of printer to make use of:Offset printing can be an older process which images using steel plates to transfer the image to the paper. Printing with this method means that the individual elements in the printing material can’t be altered unless a new metal plate is generated. This process is cost effective when used for producing large volumes. Digital stamping is a more recent stamping method which reproduces images onto the page. This printing method helps variable printing in which any element in the printing materials may be modified without influencing the set costs. This technique is affordable when used for smaller volumes (around 10-500 pcs).Office Printing is a relatively new method of printing. With the advancement of color printers as a staple in almost every office, printing materials in the office is a convenient edge. The disadvantage however, is that paper and ink for printing in larger volumes can become quite expensive. In addition to the cost, not all office printers provide professional quality desired for materials such as brochures and data sheets. knowing which computer printer is suitable for the quantity and quality of the materials needed, will help companies to help make the right choice and save on printing costs.
Cheap Business Printing Strategies
The first rung on the ladder to cheap business printing is wearing down the function of your printed materials.
Most printed materials serve a triple function: Presenting a good professional impression to relevant parties such as, buyers, clients and suppliers Increasing brand awareness by leaving relevant parties with a visual reminder of any company and product/service. Interacting information about a company’s products to the relevant parties. Data sheets and company account brochures are essential for a company’s image. These printing materials also converse information to clients about the company’s products and services. This white newspaper provides methods for saving cash and time on planning, building, and producing of office and promotional materials, by analyzing and separating their functions.
Datasheet and brochure printing – Strategy to save well on printing costs. Data sheets serve as a communication tool to help customers and suppliers understand a company’s product. Many companies print at the least 1000 copies of every data sheet with an offset printing device in order to gain an inexpensive per sheet. With the advent of digital printers, it’s possible to print smaller amounts but as the quantity escalates the cost per data sheet is static while stamping by using an offset printing device generates a decreasing cost per data sheet as print volume increase. After the features of a product changes, the data sheet is outdated and must be up to date. The out-of-date data sheets are frequently discarded.
A graphic designer should prepare the layout and design for the original data sheet template. This cost may range from approximately £300-£700. Once the template is designed, each additional alteration cost may range between £70-£200 and then another £70-£150 for a number of design changes. Since the key purpose of a data sheet is to mention information and reinforce the business’s image, printing the data sheets and brochures with an office printer will fulfill the function of interacting information but it does not fulfill the reason for reinforcing the business’s image. This issue may be resolved by producing high quality display folders by using an offset or digital printing device. This will show the clients with an initial impression that reinforces the company’s image within an prepared and professional fashion.
Display strategy – Save with folders. Presentation folders provide the perfect solution for ensuring that data sheets and brochures are provided in a specialist and attractive fashion. Folders are a very useful and flexible display tool. Inserting a data sheet and other informative materials, into a well designed and top quality folder will leave a specialist impression on those getting the information.
Although folders have a tendency to be expensive, ordering folders in large quantities will not be a waste. They may always be used to provide a wide variety of communication materials. Purchasing folders from a web based producing company that offers free design templates, or a do-it-yourself design and image upload software, will reduce the price to about £0.46 per piece.
Having a folder, the data sheet’s only purpose will be conveying information and the folder provides the professional impression needed to impress clients and colleagues. In cases like this, a data sheet with a straightforward letterhead or brand will succeed. By keeping the look simple, the template can be kept on file and the data sheet may be updated as needed. This will prevent expensive reprints at a printing device. In the internet it is simple to find existing brochure and data sheet templates that may be downloaded for Microsoft Expression.
This strategy is applicable to printing a firm profile brochure as well. Today many companies printing brochures in large quantities at an offset printing device. However, many companies are changing their management, business target, or other company related details due to advertise changes and such. It could save money and time to printing these brochures in the office as well. However, this strategy is merely effective for companies printing small quantities at the same time.
The normal or offline printing process. This technique of printing requires that the company pay two independent subcontractors, a visual developer and a stamping company. Furthermore the employee will also have to spend work time with the visual artist.
Working with a graphic designer requires: Explaining the concept and graphic requirements, Speaking about layout, design and colours, Revising and modifying drafts.
After the design is ready it’s time to contact the printer. The online stamping process. Working with a web based stamping company for small or large volumes can save a significant timeframe how do i make my own postcards and money. This technique provides companies with professional imprinted materials that fulfill all three functions as defined above – display, brand awareness and information communication. You don’t have for folders because the printing is high quality.
Why are online printers a cheaper solution? Being that they are online, they may be positioned in low hire areas. Most are bigger than traditional printers and can reduce their costs due to economies of size. Free design templates be able to work with out a visual designer. They get rid of the time an employee spends working with a graphic designer. Reduce the time-to-market, since there is no wait time regarding design agreement and revisions.
It’s important to choose your online printer carefully some offer benefits such as: Free image uploads. This enables employees to easily upload existing company logos. Free design templates. Free “design upload” option. In this manner a business with an in-house visual artist or a past design may upload for stamping. Graphic designers who are always designed for changes, or for creating custom designs. Free online storage space of designs for convenient reprinting.
Comparison chart – Printing prices
This price comparison chart compares the printing and production charges for the typical printing method to the cost saving printing strategies described above. The chart compares: Typical/offline printing strategy.
Eight data sheets and one company profile brochure, Arranged is printed four times during the period of 2 yrs, 250 units of each item are printed every time for a complete of 1000 items each, This is actually the most expensive method for printing business materials.
Online printing strategy- Eight data sheets and one company account brochure, Collection is printed four times during the period of 2 yrs, 250 units of every item are printed every time for a complete of 1000 units each.
This strategy supplies the cheapest printing solution for some companies. Office producing strategy – Small volumes each time, Eight data sheets, one company profile sheet and one folder, 1000 folders are published only one time, Eight data sheets and company profile sheet are branded 25 times – 10 products every time for a complete of 250 models each. Despite the fact that less brochures and data sheets are published (250 rather than 1000), this method still costs more than the online producing strategy. However, the benefit of this strategy is the fact the info sheets are more up-to-date because they are printed more often in smaller amounts. Office printing strategy – Large amounts each time, Eight data sheets, one company account sheet and one folder, Placed is printed four times during the period of 2 yrs, 250 units of each item are imprinted every time for a total of 1000 systems each, This plan proves to be more expensive than even the typical/offline method.
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Printing small quantities at the office provides a strategy which allows materials to become more up-to-date because they’re branded in smaller quantities and more frequently. In comparison with the typical/offline strategy this method provides a keeping of 47%, however the stamping quality is low and in the long run, stamping 250 sets in the office costs more than stamping 1000 sets at an online computer printer.
Online printing solutions offer businesses an efficient and efficient strategy for producing small or large quantities of printing materials. Compared to the typical/offline printing costs (according to the example in this white paper) the web computer printer offers businesses a total conserving of 68%. Thus the web printer offers the cheapest business producing solution.